Let's face it, viewing artificial intelligence (AI) simply as a labor-replacement or cost-saving mechanism is boring and uninspired. Let's start talking about a more expansive view that looks at AI as a catalyst for new ways to build markets and drive new forms of innovation. AI potentially will enable organizations to expand in ways that were unthinkable with sheer human brainpower, as powerful as that brainpower may be. The advantage AI brings to the table is that many mundane or grunt-work decisions that occupies human decision-makers' time – such as locating and fixing a data-transfer bottleneck, tracking machine-part performance, or even medical monitoring – is done by machines. In theory, at least, humans' roles are freed up and elevated to more strategic vistas. There are a million points in which machines could be making low-level decisions.